You have worked hard to build something real. We help people who are serious about protecting it, growing it, and making sure it lasts, with a local team and the full resources of RFG Advisory behind every decision we make for you.
Scott Sensenig named this firm Financial Fitness because of something he understood early in his career: what he does for clients is exactly what a great coach does. He learns your goals, builds a plan to get you there, and stays with you at every step.
He has been doing that in Myrtle Beach since 1992. He founded this firm in 2006 so he could serve clients without limits, no proprietary products, no captive agenda, nothing but your goals. Now, with Liam and Brody alongside him and the full backing of RFG Advisory, that commitment runs deeper than it ever has.
Meet the TeamWhen you work with us, you get more than one person. You get Scott and a local team, plus the investment management, operations, and technology infrastructure of RFG Advisory. When something matters, there is a full organization behind the answer.
Every recommendation we make starts with your complete picture. Cash flow, tax strategy, investments, and what you want your legacy to look like. We build around your life, not a product shelf.
Scott has clients he has worked with for over 20 years. That is not an accident. It is what happens when an advisor shows up for people the same way every time, for decades. We want to be your first call, not your last resort.
A lot of people put off meeting with a financial advisor because they are not sure what happens when they sit down. Here is the honest answer: none of that happens here. Scott walks into every first meeting ready to listen. From your first conversation to ongoing support, every step is built to give you more clarity and less to worry about.
No pitch. No pressure. Just a conversation.
We gather the details and build a clear picture of where you stand.
Your priorities. Our recommendations. In plain language.
We stay close. You focus on what matters.